New Control follows rigorous creative guidelines to make sure that your message generates maximum response. It is "creative" in the sense that every promotion is developed from scratch. However, it never strays from the business objective – increasing response – for the sake of cleverness.

At the same time, creating a stronger affinity for your brand is equally important. In fact, New Control has worked with some of North America's most recognizable corporations to help them:

• Leverage existing brand equity
• Differentiate offering
• Communicate segment-specific relevance