• If it is not measurable, it is not meaningful
• Creative quality is objective, not subjective
• A clear communication will beat a clever concept every time

Company Profile

• Founded in 1996 and still privately held
• More than $25 million in 2006 billings
• Over 60 direct marketing professionals
• Growing fast – tripled in size over the past four years
• Senior staff offers over 110 years combined experience in direct response advertising